Lights, Camera, Go Live


Now more than ever it is important to understand how effective and helpful utilizing the Facebook and Instagram Live features are to your digital marketing strategy. While we may never be able to fully predict the next move in social media algorithms, we can implement complementary strategies to stay relevant despite the changes.

Livestreaming via social media platforms can be intimidating, but it is an exciting and direct way to include your community on relevant events, updates and announcements. Here are 3 tips to consider before going live on your organization’s Facebook or Instagram.

Rehearse your message, but don’t lose the personality of your organization. 

Preparing your overall message before going live is essential for clarity, but keeping the delivery conversational, relatable and authentic will be most beneficial. Scripts aren’t necessary.

Archive your livestream. 

After you’ve completed a successful livestream, don’t forget to save and archive the footage! Instagram and Facebook will both allow you to keep the footage on your profile for further sharing.

Respond to comments and encourage conversation.

Facebook and Instagram Live both include the option for your community to engage in conversation. Depending on the content of your message, it can be appropriate to respond to comments as they come in. If not, be sure to re-visit the comment section after the conclusion to offer answers.

Why You Should Follow Instagram Hashtags


Instagram’s newest feature allows you to follow whichever hashtags you choose, placing them directly into your feed. Not only is this a great tool for staying connected, but this allows your brand to reach another level of engagement. Here’s why we think you should be using this newest feature:

1. Follow Trends
    Start by following hashtags specific to your city, audience, and product. For example - we follow hashtags such as #AtlantaLife, #SocialMedia, and #AtlEats because those reflect our interests, as well as the interests of our clientele. Follow a few, and unfollow as your see fit. These are ever-changing, so the algorithm will constantly bring you fresh, new content.

2. Have your audience follow your brand’s unique hashtag
    If you haven’t already, make a unique hashtag specific to your brand. Make it straight and to the point, or create multiple! For example - ours is simply #BOFCreative, however a clothing company may use #___OnMe or #___Styled. Get creative, and make sure you tell you audience they can follow along (and how) via Instagram Stories!

3. Stay Inspired
    By constantly seeing brand-new content revolving around the foundation of your brand, you are streamlining your progress and staying ahead of the curve. Look to these updates for inspiration. How do you want to be seen when new profiles follow along? Which hashtags do you or do you not want to be a part of? There’s no wrong answer, so don’t be afraid to try new things or refresh the hashtags featured on your posts every couple weeks.

What Your Favorite Instagram Font Says About Your Personality

Whether you know it or not, your Instagram stories can tell your followers a lot about your personality. The photos and videos you share give a glimpse into your day to day life, but what does your text choice say? Keep reading to find out what your favorite font on Instagram says about you! 













How to Take Amazing Product Shots on a Budget


1. Utilize your smart phone!
It’s 2018, and most everyone has a high-quality camera in their pocket at all times. What a time to be alive! Don’t be afraid to reach for your iPhone or Android for some killer Instagram content. You can also purchase other camera apps to give you even more control - a favorite of ours is ProCamera & VSCO!

2. Head to the Dollar Store
Don’t have a light bounce or a plain background? White poster-board = $1. Need to add some life to your still-shot? Fake flowers = $1. Having a hard time holding your pieces in place? Clips & tape = $1. Don’t underestimate your local dollar store, y’all.

3. Go to a window/outside
Photography 101: Natural light is KEY. Gather your products and set up a faux “studio” space next to an open door or on the floor near a window! Be careful not to get harsh-shadows in your shot. You can avoid this by shooting early morning or by using a sheer sheet over the window for evenly distributed light.

4. Commit to the 45/90 degree angle trick
Try to shoot “flat-lay” style or at a 45 degree angle to ensure your products are being showcased well. These are also full-proof ways to entice your audience’s eye in an artistic way!

5. The simpler, the better.
Rule of thumb: Start with three items in your shot, and add from there. Start small, and build a story around the key products that are necessary in your photograph. It’s easy for a photo to look overcrowded with extra items that really don’t make sense for the item you’re showcasing.


Top 5 Ways to Boost Your Social Media Engagement


1. Instagram Stories & Instagram Highlights
Stand out with interactive or moving Instagram Stories! One of our favorite apps to use is Hype Type, where you can easily put fun text over any photo in a creative way. Make sure to add these stories to your new Instagram Highlights if necessary! Start off with easy categories that make sense to your brand. Think: “Would I click this on someone else’s page?”

2. Use Carousel Posts Creatively
Carousel Posts are an easy and effective way to tell a story about your team or a product your showcasing. For example: If you sell tee-shirts, have the initial photo be a fun photo of someone wearing your tee, then have your audience swipe to look at all the available colors and styles it comes in!

3. Start a Contest
This is a full-proof way to have your followers engage on your profile while also bringing in new traffic! Think of a product that is exciting and fun, but cost-effective for your brand (you don’t want to use all your marketing dollars for a single contest)! Establish a set of rules, create a timeline, and BOOM, you’ll have people interacting on your Instagram in no time!

4. Try Something New
Videos, Boomerangs, and other motion graphics may seem scary to start, but they are a fun way for your audience to see your products in action. Own a coffee shop? Create a time-lapse of one of your employees making latte art! Videos are also a great way to introduce yourself to your audience, creating an instant bond.

5. Featured Posts
Regramming your community is a free way to get content on your page, an amazing tool for showing authenticity towards your audience, and a way to branch out of photos you may be reusing or that aren’t eye-catching. By creating a hashtag or following a certain location you sell your products at - you ensure that people post about YOUR products. Tip: the more you regram, the more people want to post photos of your products because they want to be featured.

Staying Organized in 2018

Photo: BOFCreative

Photo: BOFCreative

Clutter, unnecessary stress, & messy scheduling tools. It’s time to get back on track. Here are some tips on how to stay organized all year long.

1) Wake up early:

This is probably the hardest one for most people, but it makes such a difference in your work ethic for the day. Get yourself a large coffee, sit down, and prioritize your day. Starting the day off on the right foot allows everything to fall into place much more smoothly. 

2) Keep a color-coordinated calendar: 

If you don’t already have a calendar up and running, stop everything and do it now. It can be a hand-written calendar, a Google Calendar, or anything in-between. If you choose to take the hand-written route, make it a sort-of “to-do” list, while you also prioritize your daily tasks. With an online calendar, make sure you connect events to your phone so you receive updates on the spot! 

3) Simplify: 

Clean out your computer bag, desk, and even your car. Start with a clean slate to ensure that all triggers of stress stay off your plate. Have a list of less than 5 things that you need to start your work day, including things like your calendar, your computer, a camera or iPad, your phone, and a to-go cup for extra coffee consumption. 

4) Delegate: 

You can’t possibly do everything yourself. Ask for help. You would be surprised by how supported you feel when you delegate responsibilities amongst your team. After prioritizing your day, divide it up into smaller lists per person, that way your plate seems a little less full. This also helps create trust among your team, as everyone has each other’s backs!

5) Maintain:

If you maintain control of these everyday organization tools, you won’t have to do as much “catch-up” work in the future, meaning less work in the long haul. Letting small things fall to the wayside can lead to stressful days of make-up work, and avoiding days like those is key.

New Openings We're Excited About in 2018

Golda Kombucha Tap Room + Bar:

West End is getting an extreme makeover, and we couldn’t be more excited. Joining the already opened Monday Night Garage, Golda Kombucha will make it’s home at Lee + White this Spring. They will have tons of flavors on draft along with cocktails, floats, and fun events to attend! 

Solcioty Fitness:

Opening this March in Buckhead, Solcioty Fitness is a dynamic heart rate based interval training experience focused on overall fitness with an emphasis on strength and endurance. At only 23 years old, India Welton is prepared to bring the life-changing concept to the Atlanta market as the first franchisee. We can't wait to sweat it out in 2018.

Hattie B’s Hot Chicken:

For those who want a little spice added to their life, Hattie B’s Signature Hot Chicken is for you! They open at the end of next month in Little Five Points. Get those tastebuds ready for some heat.

Manny’s Grant Park Pub:

If you’re a local Atlantan, you know the famous Manuel’s Tavern in the Highlands. They’re opening a sister restaurant in Grant Park in late Spring featuring all things delicious. We have three words: Moscow Mule Slushies. 

New Realm Brewing:

Attention IPA lovers: Atlanta’s newest brewery, featuring amazing new Pale Ales, is opening January 8th! BeltLine lovers have a new pit-stop to try very soon.

The White Bull: 

Fan of the Optimist? Former executive chef, Pasquale Pascarella, and business partner, Gabriele Besozzi, are opening in Downtown Decatur Square this Spring. They will feature seasonal dishes & cocktails, and we can’t wait to try them all!

Social Media New Years Resolutions


2018 is fast approaching, and we all have things we need to improve on. Ready to step-up your Social Media game? Here are some resolutions that we’re striving for this year:

1) Authenticity:

Consumers can spot impure values from a mile away. Make it a point to sit down with your team, circle-back to your core company standards, and begin the year fresh and renewed. This isn’t only for businesses. Take a look at your personal Instagram. Are you being genuine? Are your captions thought provoking? Are you copying an influencer you admire a little too much? 

2) Consistency:

Studies have shown that the frequency with which you post, whether it’s on Facebook, Twitter, Instagram, etc. directly influences your growth and engagement. If your community sees your content daily and feels like they are tied into your life and/or brand, you will create a tighter community.

3) Creativity:

Step outside of your comfort zone. You’ve never done a Facebook Live? Do it! Only use photos of your products? Try a video! Still shooting strictly on your iPhone? Branch out and use a DSLR camera for crisp, quality content. Being vulnerable is scary, but ultimately leads to progress. 

4) Connect: 

Don’t be afraid to ask for help. If you admire someone’s content, community, or even just their authentic self, reach out and ask for advice! Businesses - make 2018 a year of working with Social Media Influencers to push your brand to the next level. And most importantly, connect with your audience. Engage, address feedback, give shout-outs, and repost!